The People and Purpose Behind SAFORE
Helping You Invest with Direction and Confidence
The name SAFORE carries a deeper meaning. Formed from the Safar name and the word “ore”, it represents the belief that strong foundations can be shaped into lasting value. Just as ore is refined into strength, SAFORE helps investors turn the foundations of their goals, finances and future plans into long-term financial stability.
This is the philosophy behind everything we do. Property is not about hype, shortcuts or trying to time the market. It is about clarity, structure and informed decisions that support the life you want to build.
At SAFORE, we help Australians invest with purpose by designing personalised property strategies grounded in research, experience and a clear understanding of their financial direction. Whether you are buying your first investment or building a portfolio, we guide you with a calm, practical approach that replaces uncertainty with confidence.
When your strategy aligns with your life, decisions become clearer and progress feels achievable. Our role is to support you through that process with insight, structure and care.
How We Guide and Support Your Investment Journey
Advice Aligned With Your Goals
Every strategy is shaped around your life stage, financial position, and long-term direction. No two investors are the same, and your plan should reflect what matters most to you.
Property Selection with Purpose
We focus on residential properties backed by strong fundamentals. We use data to identify growth areas and select properties with local amenities that support strong tenant appeal.
From Strategy to Settlement
We guide you through every stage of the journey, from planning and research to location analysis, property selection, and settlement. Each step is explained so you always know what comes next.
Is Property the Right Move for You?
- Would a clear property strategy help you make decisions with more confidence?
- Do your current choices align with the future you are planning?
- Would guidance from an experienced adviser give you more clarity and direction?
The Adviser Behind the Strategy
Behind every strong property plan is an experienced guide who understands the bigger picture. Michael Safar founded SAFORE to provide Australians with property advice they could trust, grounded in strategy, supported by research and delivered with care.
Michael brings more than 15 years of experience across residential property, financial planning, SMSF strategy and lending. Known for his thoughtful, measured approach, he helps clients cut through uncertainty and focus on what matters most.
His strength lies in simplifying complex decisions and shaping strategies that reflect each client’s goals, preferences and level of comfort. For individuals and families who want to invest with purpose, Michael provides calm, practical direction that turns intent into action.
Our Investment Philosophy
- We identify regions supported by infrastructure, employment, and population growth so your investment is positioned for long-term performance.
- We prioritise quality properties that appeal to owner-occupiers and tenants, supporting rental demand and giving you flexibility over time.
- We focus on liveability, accessibility, and lifestyle appeal, because areas that meet real needs tend to remain resilient and in demand.
Michael Safar
Founder
Make Property Part of Your Bigger Picture
Property should support your life, not compete with it. With rising costs and an evolving market, planning is more critical than ever. The wealth you build today can create freedom, flexibility, and choice in the years ahead.
At SAFORE, we help you use residential property as a long-term tool to build security and shape the future you want for yourself and your family. Whether you are preparing for retirement, planning, or simply wanting clearer direction, we guide you with structure, insight, and care.
We simplify the investment process, provide ongoing support and stay by your side as life evolves. The most powerful property plans do more than grow a portfolio; they support the life you want to live.
What You Can Expect From SAFORE:
- Personalised strategies that reflect your goals, life stage, and investment approach
- Clear cash flow assessments, property insights, and growth considerations
- Ongoing guidance and portfolio reviews to help you stay on track
- Support through every step, from strategy and selection to purchase, management, and exit planning
Questions To Consider:
- Is your current approach aligned with your long-term goals?
- Do you feel confident navigating changing markets and economic conditions?
- Would a clear, adaptable strategy help you make more informed decisions?
- Do you have access to the numbers needed to invest with confidence?
