About Us
Your Partner in Building Wealth Through Property Investment
We’re Pioneering Property Investment
At SAFORE, we believe property investment is more than a transaction—it’s the key to building lasting wealth. With over 15 years of expertise, we specialise in creating personalised, results-driven strategies tailored to your financial goals. Backed by deep market insights and exclusive opportunities, our team empowers you to navigate the property market with clarity and confidence, whether you’re just beginning or growing your portfolio.
Why Investors Choose SAFORE:
Expertise That Builds Wealth
Proven strategies to maximise your returns and grow your portfolio.
Access Exclusive Opportunities
Gain early access to high-growth, off-market properties.
End-to-End Support
From strategy to settlement, we handle every detail so you can invest with confidence.
Questions To Consider:
- Looking for a trusted partner to simplify your property journey and deliver long-term results?
- Ready to unlock high-growth opportunities and build lasting wealth through expert guidance?
- How can SAFORE help you achieve your financial goals with a personalised property strategy?

Meet Michael Safar:
A Leader in Property Investment
At SAFORE, we’re led by Michael Safar, a licensed real estate professional and Qualified Property Investment Adviser (QPIA®) with over 15 years of proven experience in Australia’s property market and a decade in financial services.
Known for his 360-degree approach, Michael blends market expertise with strategic insights to deliver personalised property strategies that drive measurable growth. His data-driven, client-focused philosophy empowers investors to make confident decisions and achieve sustainable growth.
As the visionary behind SAFORE, Michael is dedicated to your long-term success—providing the clarity, support, and strategies you need to thrive in property investment.
What Sets SAFORE Apart:
- Holistic approach to wealth building, combining property investment expertise with financial services insights.
- Tailored strategies that align with your financial goals, delivering personalised and effective solutions.
- Data-driven decisions leveraging market intelligence to optimise returns and manage risk confidently.

Michael Safar
Founder
Personalised Strategies for a Secure Financial Future
At SAFORE, we specialise in crafting personalised property strategies that secure your financial future. From selecting the right properties to managing your portfolio and planning for intergenerational wealth, we’re committed to ensuring your investments grow sustainably. Our comprehensive approach also includes exit strategy planning to maximise your returns when the time is right.
What We Offer:
- Tailored Property Strategies: Custom plans designed to match your goals and maximise growth, ensuring every investment aligns with your vision.
- Proactive Portfolio Growth: Ongoing reviews and expert advice keep your investments ahead of market trends for optimal returns.
- End-to-End Guidance: From property selection to exit strategies, we simplify the process so you can focus on building lasting wealth.
Questions To Consider:
- Struggling to navigate the complexities of property investment? How can SAFORE guide you every step of the way to avoid costly mistakes and achieve your goals?
- Worried your investments aren’t keeping up with market changes? How can SAFORE’s tailored advice and proactive reviews help you stay ahead?
- Are you unsure how to grow your portfolio as your goals evolve? How can SAFORE help you create a strategy that adapts to your needs and secures lasting success?
FAQ
All You Need To Know
What types of properties do you offer for investment?
How do I finance my property investment?
How do you select investment properties?
What is the minimum investment required to get started?
Is investing in my superannuation fund a good plan to add to my wealth?
What is an SMSF?

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Testimonials
Hear From
Our Customers
Sachin Bhardwaj2025-03-04Trustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional. Adriana Loreto2024-11-27Trustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend! KRTM Trading2024-11-13Trustindex verifies that the original source of the review is Google. The team at Safore are knowledgeable, attentive, responsive and most of all patient. From start to finish I was supported at every step making the process stress free. They took the time to understand my goals and made sure I was comfortable with the decisions throughout the journey. John Sadek2024-11-11Trustindex verifies that the original source of the review is Google. We were recommended the Safore Group services by a relative and couldn’t be happier with the professional services we have and continue to receive. Michael’s broad knowledge of property across Australia and the strategy to building a long term portfolio is truly exciting! We feel confident in the advice and direction we are receiving and have already recommended Safore to numerous friends. Risypeters222024-10-11Trustindex verifies that the original source of the review is Google. Michael has been very amazing with my investment Property journey from start to finish, thank you very much Michael and the Safore Group. Valerie Sadek2024-09-23Trustindex verifies that the original source of the review is Google. Dealing with Michael and Vivian has been an absolute pleasure. The whole engagement experience has been informative, thorough and simple. Absolute professionals!!! Strategy is often difficult to translate into simple understanding and Safore group made it very easy to understand. Would absolutely recommend them and do it all again. Well done Safore Group !! Thank you Alex and Valerie Helen Wood2024-07-26Trustindex verifies that the original source of the review is Google. Michael and Vivian at Safore Group have been amazing! As first time investors they have made this experience so positive, smooth and easy and we couldn’t ask for anything more. They are so professional, committed and contactable, we definitely recommend them and will be using them again. The best! Sarah Breen2024-06-14Trustindex verifies that the original source of the review is Google. Michael is always driven to find the best for his clients. Our working partnership is nothing but smooth and transparent throughout all our dealings. Overcoming objections and finding the right solution for the purchaser at the end of the day. Highly recommend his services and expertise in the property industry. Fantastic to deal with. Yeni Sunarto2024-05-16Trustindex verifies that the original source of the review is Google. I highly recommended Michael as your property specialist. He is the best of the best. He is your guy, trust me!! He assists me with my recent investment property in Ripley, QLD while I am residing in NSW and he makes it so smooth in term of financial planning from start to finish. He took his time to meet me to understand my financial situation. He works hard and he never postpone anything. I never had any issues with the loan application. Not only he has a great knowledge and experiences, but he also has an extensive connection with lenders and a good relationship with them. He is very approachable. He answers emails or text messages or phone call promptly. He even can be reached over office hours. He will chase the bank, the builder and the solicitor to work for your best interest as his client. He is very thorough with the contract and so on. He will never miss a thing. He will initiate a catch up just to check on you and how far are you with the progress. Michael is very responsible man. His professionalism is beyond words. He will never leave you alone. He will guide you until the end of your journey, without leaving anything behind. It is a free hassle investment experience and a memorable one for me. I still can handle working on 2 full time jobs, looking after a toddler and a teenager while doing the land and home package, thanks to Michael! Salute and thank you Hayden V2024-05-07Trustindex verifies that the original source of the review is Google. Michael - unmatched Sound advice about purchasing a newly built investment property, and my experience working with Michael was great. I found him to be genuine, honest, highly knowledgeable about the property market, and an all-around great guy. I appreciate his professionalism and look forward to working with him again in the near future.