Trusted Property Investment Specialists for Australians
Helping You Invest with Purpose and Direction
As property investment specialists, we understand that property is about more than just finances. It is about creating stability, building wealth with intention, and supporting the kind of life you want to live. For many people, it can be hard to know where to start or what to do next. That is where SAFORE comes in, offering the clarity, structure and support needed to make confident and informed decisions.
At SAFORE, we’re trusted property investment specialists who help everyday Australians invest in residential property with strategy and personalised guidance. Whether you’re buying your first investment or growing your portfolio, we design a plan that reflects your goals and lifestyle, delivered with insight and care.
We know that most people manage full and busy lives. That is why our approach is steady, practical, and focused on what matters to you. It allows you to move forward with clarity and invest with purpose.
The earlier you have a clear plan in place, the more freedom you will have to take action, adapt when needed and invest in the life you are building.
How SAFORE Supports Your Investment Journey
Advice That Aligns With You
We tailor every strategy to reflect our clients’ life stage, financial position, and long-term goals, because no two property journeys are the same.
Property Selection with Purpose
We specialise in residential property, focusing on quality opportunities with strong fundamentals to support capital growth and long-term performance.
From Strategy to Settlement
We manage the entire journey for our clients, from strategy and research to location analysis, property selection, and securing the right investment.
Is Property the Right Next Step for You?
- Are you looking for a way to create greater financial security and lifestyle flexibility through strategic property investment?
- Would personalised advice and a clear property strategy help you make decisions with more confidence and direction?
- Is it time to start building a portfolio that aligns with your life goals and supports the future you’re planning for?

The Adviser Behind the Strategy
Behind every great property plan is someone who sees the bigger picture. Michael Safar founded SAFORE to provide Australians with property advice they could trust—grounded in experience, shaped by strategy, and delivered with care.
Michael is respected in the industry for his thoughtful, measured approach. With a background in financial planning and deep experience in residential property, he brings clarity to complex decisions and helps clients focus on what matters most.
He combines strategic thinking with a rare ability to simplify the property market into clear, achievable steps. Every recommendation is shaped to reflect your needs, preferences, and the pace that feels right for you, always guided by research and property market insight.
For people who want to build wealth with purpose but feel time-poor or unsure where to begin, Michael brings calm, practical direction—helping turn overwhelm into action.
The Thinking Behind the Property
- We identify growth corridors supported by infrastructure, employment, and population growth, so your property is positioned for long-term performance.
- We select properties that appeal to owner-occupiers, tenants, and investors alike, supporting strong rental demand today and giving you flexibility when it’s time to exit.
- Our focus is on liveability, accessibility, and lifestyle appeal, because regions that meet real needs tend to grow and remain in demand over time.

Michael Safar
Founder
Make Property Part of Your Bigger Picture
Property shouldn’t compete with your life. It should support your choices and help you build a future that reflects your values and gives you options. With the rising cost of living and growing pressure on everyday cash flow, it’s more important than ever to plan ahead—so the wealth you build during your working life can create freedom, flexibility, and passive income when it matters most.
At SAFORE, we help you use residential property as a long-term tool to build security, create flexibility, and open doors for your family, your lifestyle, and your future. Whether you are planning ahead, preparing for retirement, or simply want to make smarter use of your finances, we build strategies that align with your life, not just the market.
We simplify the investment process and stay alongside you to guide, adjust, and refine your path as life evolves. Because the most powerful investment plans do more than grow your portfolio, they support the life you want to live.
What We Offer:
- We design personalised strategies that reflect your goals, life stage, and investment approach.
- We provide clear cash flow assessments, property insights, and growth forecasts so your decisions are guided by numbers, not guesswork.
- We provide ongoing support and regular portfolio reviews to help you stay on track as life evolves.
- We guide you through every step, from selecting the right property to purchasing, managing, and planning your exit strategy.
Questions To Consider:
- Do you feel confident that your current property approach is aligned with your long-term goals?
- Are you getting the right support to navigate changing property markets, interest rates, and economic conditions with confidence?
- How would it feel to have a property strategy that adapts as your goals, finances, and life evolve?
- Do you have access to the numbers and forecasting needed to make clear, confident property decisions?
FAQ
All You Need To Know
What types of properties do you offer for investment?
How do I finance my property investment?
How do you select investment properties?
What is the minimum investment required to get started?
Is investing in my superannuation fund a good plan to add to my wealth?
What is an SMSF?

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Testimonials
Hear From
Our Customers
Sachin Bhardwaj2025-03-04Trustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional. Adriana Loreto2024-11-27Trustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend! KRTM Trading2024-11-13Trustindex verifies that the original source of the review is Google. The team at Safore are knowledgeable, attentive, responsive and most of all patient. From start to finish I was supported at every step making the process stress free. They took the time to understand my goals and made sure I was comfortable with the decisions throughout the journey. John Sadek2024-11-11Trustindex verifies that the original source of the review is Google. We were recommended the Safore Group services by a relative and couldn’t be happier with the professional services we have and continue to receive. Michael’s broad knowledge of property across Australia and the strategy to building a long term portfolio is truly exciting! We feel confident in the advice and direction we are receiving and have already recommended Safore to numerous friends. Risypeters222024-10-11Trustindex verifies that the original source of the review is Google. Michael has been very amazing with my investment Property journey from start to finish, thank you very much Michael and the Safore Group. Valerie Sadek2024-09-23Trustindex verifies that the original source of the review is Google. Dealing with Michael and Vivian has been an absolute pleasure. The whole engagement experience has been informative, thorough and simple. Absolute professionals!!! Strategy is often difficult to translate into simple understanding and Safore group made it very easy to understand. Would absolutely recommend them and do it all again. Well done Safore Group !! Thank you Alex and Valerie Helen Wood2024-07-26Trustindex verifies that the original source of the review is Google. Michael and Vivian at Safore Group have been amazing! As first time investors they have made this experience so positive, smooth and easy and we couldn’t ask for anything more. They are so professional, committed and contactable, we definitely recommend them and will be using them again. The best! Sarah Breen2024-06-14Trustindex verifies that the original source of the review is Google. Michael is always driven to find the best for his clients. Our working partnership is nothing but smooth and transparent throughout all our dealings. Overcoming objections and finding the right solution for the purchaser at the end of the day. Highly recommend his services and expertise in the property industry. Fantastic to deal with. Yeni Sunarto2024-05-16Trustindex verifies that the original source of the review is Google. I highly recommended Michael as your property specialist. He is the best of the best. He is your guy, trust me!! He assists me with my recent investment property in Ripley, QLD while I am residing in NSW and he makes it so smooth in term of financial planning from start to finish. He took his time to meet me to understand my financial situation. He works hard and he never postpone anything. I never had any issues with the loan application. Not only he has a great knowledge and experiences, but he also has an extensive connection with lenders and a good relationship with them. He is very approachable. He answers emails or text messages or phone call promptly. He even can be reached over office hours. He will chase the bank, the builder and the solicitor to work for your best interest as his client. He is very thorough with the contract and so on. He will never miss a thing. He will initiate a catch up just to check on you and how far are you with the progress. Michael is very responsible man. His professionalism is beyond words. He will never leave you alone. He will guide you until the end of your journey, without leaving anything behind. It is a free hassle investment experience and a memorable one for me. I still can handle working on 2 full time jobs, looking after a toddler and a teenager while doing the land and home package, thanks to Michael! Salute and thank you Hayden V2024-05-07Trustindex verifies that the original source of the review is Google. Michael - unmatched Sound advice about purchasing a newly built investment property, and my experience working with Michael was great. I found him to be genuine, honest, highly knowledgeable about the property market, and an all-around great guy. I appreciate his professionalism and look forward to working with him again in the near future.