Trusted Property Investment Advisers in Australia
Strategy First,
Property Second
Property investment advice starts with understanding your goals.
From there, we shape a strategy that supports your long-term direction.
Guided by Experience, Backed by Research
We bring clarity, experience, and thoughtful guidance to every step.
Each recommendation is grounded in research, care, and trust.
Clarity Today,
Confidence Tomorrow
Clear direction and the right foundation help you build a stronger future.
We focus on what comes next so you can move forward with certainty.
Where Strategic Thinking Meets Personal Service
Property investment is ultimately about using real estate as a vehicle to build long-term wealth, security, and choice. When approached correctly, it becomes a measured and strategic process that aligns with your lifestyle and financial direction.
Property decisions begin with understanding you, not the market. We take the time to learn what matters most so your strategy reflects the future you want to create. Supported by experience and research, we guide you at every stage, whether you are taking your first step or growing your portfolio.
For many clients, clarity starts with defining the life they want in the years ahead. Some look for financial security, others focus on flexibility or family goals. Understanding these priorities helps shape a strategy that fits.
Our role is to help you make decisions that feel right today and to continue supporting you as your needs evolve. With a clear plan and personalised property advice, you can move forward with confidence and control.
The SAFORE Difference in Strategic Property Advice
Long-term success starts with the right partner. At SAFORE, we offer expert guidance, independent insight, and research-driven opportunities that align with your financial vision.
We take the time to understand your values, financial goals, and risk tolerance. This enables us to simplify complex decisions and present tailored strategies that support your objectives.
For some investors, the goal is wealth creation or passive income for retirement. For others, it’s about flexibility, legacy, or securing long-term family stability. Whatever your priorities, we empower you to move forward with clarity and purpose.
Our clients value the long-term partnership we provide. We don’t just help with the first investment; we stay by your side to build something lasting and meaningful for your future.
clients we have helped
years experience
Key Benefits for You:
Personalised Strategy
A strategy built around your goals, lifestyle, and long-term plans, giving you clarity, direction and confidence to make property decisions that genuinely support your future.
For Busy Lifestyles
Designed for investors with limited time or experience, we take care of everything from strategy and research to selecting the right property and overseeing settlement.
Data-Driven Decisions
We combine real experience, reliable data and well-founded research to help you make smarter, more grounded property decisions with confidence in long-term outcomes.
Who We Help
Meet Our Founder
Trusted Property Investment Adviser and Strategic Guide
Michael Safar is the founder of SAFORE and a recognised voice in strategic property investment. With more than 15 years of experience across property, financial planning, SMSF strategy, and lending, he brings depth and clarity to each client conversation.
Since 2009, he has helped Australians invest with purpose through calm, practical, and strategic guidance. As a Qualified Property Investment Adviser (QPIA®), he leads with integrity and genuine care, ensuring every recommendation is shaped around each person’s goals and long-term plans.
Michael’s approach centres on listening, understanding, and following a strategy-first philosophy. His guidance is grounded in experience and supported by research, never by hype. He is both a mentor and a long-term strategic partner throughout the journey.
Our Commitment
Finding The Right
Property For You
Our Commitment Is To Provide You With Carefully Selected, High-Quality, Blue-Chip Investment Options. Our Experienced Property Consultants Will Complete The Research And Guide You Through The Process Of Buying Real Estate. We Will Help You Choose An Investment Opportunity And Build A Property Portfolio That Aligns With Your Financial Objectives To Build Wealth Through Property. Whether You’re Looking For Long-Term Capital Growth Or Immediate Rental Income, Our Portfolio Of Properties Has Something To Offer Every Investor. Partner With Us For A Brighter And More Prosperous Future In Property Investment.
Testimonials
Hear From
Our Customers
Posted on Lina HaddadTrustindex verifies that the original source of the review is Google. Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Kemel naeduTrustindex verifies that the original source of the review is Google. From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on TheCbe919Trustindex verifies that the original source of the review is Google. ⭐⭐⭐⭐⭐ We’ve had the pleasure of working with SAFORE Group on numerous B2B collaborations, and I can confidently say, they are hands down one of the most professional, well-structured, and easy-to-deal-with teams in the industry. Partnering with SAFORE is a breath of fresh air. Their team is finance-driven, highly organised, and consistently brings a level of clarity and precision to every interaction. Everything is well thought out briefs are clear, timelines are met, and communication is always on point!!!! What really stands out is how well-managed and maintained their internal processes are. Every client introduction runs smoothly, every file is ready to go, and their team is proactive rather than reactive. It makes our job easier and ensures we’re delivering the best outcome for everyone involved. They operate with integrity, treat every project with purpose, and genuinely understand the importance of collaboration between partners. You can tell they value long-term relationships over short-term wins and that’s rare. We’ve completed several projects together now, and each one has been a seamless experience. I look forward to many more in the future with a team that truly gets what effective business-to-business synergy looks like. — Corey Bate, BDM,Posted on Sergio RussoTrustindex verifies that the original source of the review is Google. Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Christopher RemailiTrustindex verifies that the original source of the review is Google. Dealing with Safore group was amazing! I have never dealt with a team so efficient and trust worthy. They have helped myself and my family with growing wealth and understanding the property investment market! best in the industry !!Posted on Prabin DekaTrustindex verifies that the original source of the review is Google. We’ve been working with Michael for some time now and are consistently impressed by his deep understanding of the property market. Combined with his expertise in lending, it’s a powerful combination that adds real value to his clients.Posted on Sachin BhardwajTrustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.Posted on Adriana LoretoTrustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend!Posted on KRTM TradingTrustindex verifies that the original source of the review is Google. The team at Safore are knowledgeable, attentive, responsive and most of all patient. From start to finish I was supported at every step making the process stress free. They took the time to understand my goals and made sure I was comfortable with the decisions throughout the journey.
FAQ
All You Need To Know
What types of properties do you offer for investment?
How do I finance my property investment?
How do you select investment properties?
What is the minimum investment required to get started?
Is investing in my superannuation fund a good plan to add to my wealth?
What is an SMSF?
Download Brochure
Testimonials
Hear From
Our Customers
Posted on Lina HaddadTrustindex verifies that the original source of the review is Google. Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Kemel naeduTrustindex verifies that the original source of the review is Google. From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on TheCbe919Trustindex verifies that the original source of the review is Google. ⭐⭐⭐⭐⭐ We’ve had the pleasure of working with SAFORE Group on numerous B2B collaborations, and I can confidently say, they are hands down one of the most professional, well-structured, and easy-to-deal-with teams in the industry. Partnering with SAFORE is a breath of fresh air. Their team is finance-driven, highly organised, and consistently brings a level of clarity and precision to every interaction. Everything is well thought out briefs are clear, timelines are met, and communication is always on point!!!! What really stands out is how well-managed and maintained their internal processes are. Every client introduction runs smoothly, every file is ready to go, and their team is proactive rather than reactive. It makes our job easier and ensures we’re delivering the best outcome for everyone involved. They operate with integrity, treat every project with purpose, and genuinely understand the importance of collaboration between partners. You can tell they value long-term relationships over short-term wins and that’s rare. We’ve completed several projects together now, and each one has been a seamless experience. I look forward to many more in the future with a team that truly gets what effective business-to-business synergy looks like. — Corey Bate, BDM,Posted on Sergio RussoTrustindex verifies that the original source of the review is Google. Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Christopher RemailiTrustindex verifies that the original source of the review is Google. Dealing with Safore group was amazing! I have never dealt with a team so efficient and trust worthy. They have helped myself and my family with growing wealth and understanding the property investment market! best in the industry !!Posted on Prabin DekaTrustindex verifies that the original source of the review is Google. We’ve been working with Michael for some time now and are consistently impressed by his deep understanding of the property market. Combined with his expertise in lending, it’s a powerful combination that adds real value to his clients.Posted on Sachin BhardwajTrustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.Posted on Adriana LoretoTrustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend!Posted on KRTM TradingTrustindex verifies that the original source of the review is Google. The team at Safore are knowledgeable, attentive, responsive and most of all patient. From start to finish I was supported at every step making the process stress free. They took the time to understand my goals and made sure I was comfortable with the decisions throughout the journey.