Strategy-First Property Investment Advice
Strategy First.
Property Second.
We start by understanding your financial position and goals, then identify properties in growth locations that align with your strategy and build your wealth over time.
Guided by Experience.
Grounded in Research.
Experience and research work together at every step, so each decision stays considered, structured, and focused on the bigger picture.
Clarity Today.
Confidence Tomorrow.
We bring direction from the start, so you can move forward with confidence, knowing each step is aligned with where you want to go.
Strategy Before Property. Always.
Property investment is strongest when it is built on a clear understanding of your goals, timeframes, and where you are heading.
We take the time to understand your position, your timing, and your direction before anything moves forward. This creates structure and purpose around each decision, so you can move forward with confidence and a clear sense of direction.
Once that foundation is in place, we move to identifying, negotiating, and securing the right property in the right location with care and discipline, aligned with the strategy we have shaped together.
Why Investors Choose SAFORE
Property decisions can feel high-stakes and crowded with differing opinions. Our role is to bring clarity and direction to that noise, in ways that make sense for your life and your position.
Decisions are made at the right pace, with no pressure to act and no push toward a specific property. You have space to ask questions, work through concerns, and wait when the timing is not right.
Over time, this builds more than a portfolio. It builds a sense of control and confidence, so you can move forward knowing your decisions are deliberate, aligned, and followed through with purpose.
clients supported
years experience
What This Means for You
Personalised to You
A strategy shaped around your goals, lifestyle, and family context, so each decision supports the future you want to build.
Support for Busy Lives
Designed for investors with limited time or headspace. We manage the process end-to-end, keeping everything clear, organised, and easy to move through.
Decisions You Can Trust
Every step is guided by experience, research, and data, so you understand what you are doing, why it matters, and how it fits within your property journey.
Who We Work With
Meet Our Founder
Strategic Property Investment Adviser
Michael Safar is the founder of SAFORE, with over 16 years of experience across property, financial planning, SMSF strategy, and lending. His broad perspective and holistic approach bring a level of depth and clarity to every client conversation, and he is recognised as a trusted voice for investors seeking clear, considered property advice.
Since 2009, he has helped Australians invest with purpose through calm, practical advice. As a Qualified Property Investment Adviser (QPIA), he leads with integrity and genuine care, ensuring every recommendation is shaped around each person’s goals and long-term plans.
His approach centres on listening, understanding, and applying a strategy-first philosophy. His advice is grounded in experience and supported by research, not hype. He partners with clients over the long term, supporting them as their plans evolve.
Our Commitment
Finding The Right
Property For You
Our Commitment Is To Provide You With Carefully Selected, High-Quality, Blue-Chip Investment Options. Our Experienced Property Consultants Will Complete The Research And Guide You Through The Process Of Buying Real Estate. We Will Help You Choose An Investment Opportunity And Build A Property Portfolio That Aligns With Your Financial Objectives To Build Wealth Through Property. Whether You’re Looking For Long-Term Capital Growth Or Immediate Rental Income, Our Portfolio Of Properties Has Something To Offer Every Investor. Partner With Us For A Brighter And More Prosperous Future In Property Investment.
Testimonials
Hear From
Our Customers
Posted on Lina HaddadTrustindex verifies that the original source of the review is Google. Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Kemel naeduTrustindex verifies that the original source of the review is Google. From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on TheCbe919Trustindex verifies that the original source of the review is Google. ⭐⭐⭐⭐⭐ We’ve had the pleasure of working with SAFORE Group on numerous B2B collaborations, and I can confidently say, they are hands down one of the most professional, well-structured, and easy-to-deal-with teams in the industry. Partnering with SAFORE is a breath of fresh air. Their team is finance-driven, highly organised, and consistently brings a level of clarity and precision to every interaction. Everything is well thought out briefs are clear, timelines are met, and communication is always on point!!!! What really stands out is how well-managed and maintained their internal processes are. Every client introduction runs smoothly, every file is ready to go, and their team is proactive rather than reactive. It makes our job easier and ensures we’re delivering the best outcome for everyone involved. They operate with integrity, treat every project with purpose, and genuinely understand the importance of collaboration between partners. You can tell they value long-term relationships over short-term wins and that’s rare. We’ve completed several projects together now, and each one has been a seamless experience. I look forward to many more in the future with a team that truly gets what effective business-to-business synergy looks like. — Corey Bate, BDM,Posted on Sergio RussoTrustindex verifies that the original source of the review is Google. Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Christopher RemailiTrustindex verifies that the original source of the review is Google. Dealing with Safore group was amazing! I have never dealt with a team so efficient and trust worthy. They have helped myself and my family with growing wealth and understanding the property investment market! best in the industry !!Posted on Prabin DekaTrustindex verifies that the original source of the review is Google. We’ve been working with Michael for some time now and are consistently impressed by his deep understanding of the property market. Combined with his expertise in lending, it’s a powerful combination that adds real value to his clients.Posted on Sachin BhardwajTrustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.Posted on Adriana LoretoTrustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend!Posted on KRTM TradingTrustindex verifies that the original source of the review is Google. The team at Safore are knowledgeable, attentive, responsive and most of all patient. From start to finish I was supported at every step making the process stress free. They took the time to understand my goals and made sure I was comfortable with the decisions throughout the journey.
FAQ
All You Need To Know
What types of properties do you offer for investment?
How do I finance my property investment?
How do you select investment properties?
What is the minimum investment required to get started?
Is investing in my superannuation fund a good plan to add to my wealth?
What is an SMSF?
Download Brochure
Testimonials
Hear From
Our Customers
Posted on Lina HaddadTrustindex verifies that the original source of the review is Google. Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Kemel naeduTrustindex verifies that the original source of the review is Google. From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on TheCbe919Trustindex verifies that the original source of the review is Google. ⭐⭐⭐⭐⭐ We’ve had the pleasure of working with SAFORE Group on numerous B2B collaborations, and I can confidently say, they are hands down one of the most professional, well-structured, and easy-to-deal-with teams in the industry. Partnering with SAFORE is a breath of fresh air. Their team is finance-driven, highly organised, and consistently brings a level of clarity and precision to every interaction. Everything is well thought out briefs are clear, timelines are met, and communication is always on point!!!! What really stands out is how well-managed and maintained their internal processes are. Every client introduction runs smoothly, every file is ready to go, and their team is proactive rather than reactive. It makes our job easier and ensures we’re delivering the best outcome for everyone involved. They operate with integrity, treat every project with purpose, and genuinely understand the importance of collaboration between partners. You can tell they value long-term relationships over short-term wins and that’s rare. We’ve completed several projects together now, and each one has been a seamless experience. I look forward to many more in the future with a team that truly gets what effective business-to-business synergy looks like. — Corey Bate, BDM,Posted on Sergio RussoTrustindex verifies that the original source of the review is Google. Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Christopher RemailiTrustindex verifies that the original source of the review is Google. Dealing with Safore group was amazing! I have never dealt with a team so efficient and trust worthy. They have helped myself and my family with growing wealth and understanding the property investment market! best in the industry !!Posted on Prabin DekaTrustindex verifies that the original source of the review is Google. We’ve been working with Michael for some time now and are consistently impressed by his deep understanding of the property market. Combined with his expertise in lending, it’s a powerful combination that adds real value to his clients.Posted on Sachin BhardwajTrustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.Posted on Adriana LoretoTrustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend!Posted on KRTM TradingTrustindex verifies that the original source of the review is Google. The team at Safore are knowledgeable, attentive, responsive and most of all patient. From start to finish I was supported at every step making the process stress free. They took the time to understand my goals and made sure I was comfortable with the decisions throughout the journey.