Strategy-First Property Investment Advice
Strategy First.
Property Second.
We start with the person, not the property. Then we build the plan around your position, goals and what you want life to look like.
Guided by Experience.
Grounded in Research.
Experience guides our thinking. Research helps us decide where and what to buy, and whether it makes sense.
Built Around You.
Designed to Last.
Property should work with your life, not against it. We consider cash flow, comfort and future plans from the start.
Start With the Bigger Picture
A strong property decision starts with understanding where you are today, what you’re working towards and how property could fit into the bigger picture.
Before we start looking at properties, we take the time to understand your goals, timeframes, priorities and what matters outside property too. From there, we can build a property strategy around you and work out what makes sense as the next step.
Then we manage the property process with you, from market research and property assessment through to sourcing, negotiation and purchase, so you’re supported from strategy through to property.
Why Investors Choose SAFORE
Property investment comes with plenty of opinions. Knowing what’s right for your situation is often the harder part.
We bring experience, research and a practical approach to every recommendation. We explain our thinking, answer your questions and give you the time to make decisions you’re comfortable with.
There’s no pressure to buy and no rush to act. If a location or property doesn’t stack up, we’ll tell you. If the timing isn’t right, we’ll tell you that too.
clients supported
years of experience
What This Means for You
Built Around What Matters
Your property strategy should fit your life, not take it over. We consider your priorities, comfort, timeframes and future plans so the strategy works around what matters most to you.
We Manage the Heavy Lifting
We take care of the research, property sourcing and the work behind each opportunity, saving you time while keeping you informed, involved and across the important decisions along the way.
Know What You’re Buying and Why
We explain the thinking behind each recommendation, so you understand the location, the property, what we see in the opportunity and why it deserves a place in your strategy.
Who We Help
Meet Michael Safar
Founder & Property Strategist
Michael Safar is the founder of SAFORE, with almost two decades of experience across property, financial planning, SMSF strategy and lending. His background gives him a broader perspective on property investment, connecting the numbers, strategy and long term plan with the life each client wants to build.
Since 2009, Michael has helped Australians navigate complex property decisions and turn them into clear, practical steps. As a Qualified Property Investment Adviser and trusted voice in the property investment industry, he brings experience, perspective and sound judgement to every recommendation.
His approach is personal, considered and strategy led. He listens first, understands the numbers and shapes advice around the person behind the plan. Every recommendation is supported by research and focused on helping clients make property decisions they understand, feel confident about and can comfortably hold over the long term.
Our Commitment
Finding The Right
Property For You
Our Commitment Is To Provide You With Carefully Selected, High-Quality, Blue-Chip Investment Options. Our Experienced Property Consultants Will Complete The Research And Guide You Through The Process Of Buying Real Estate. We Will Help You Choose An Investment Opportunity And Build A Property Portfolio That Aligns With Your Financial Objectives To Build Wealth Through Property. Whether You’re Looking For Long-Term Capital Growth Or Immediate Rental Income, Our Portfolio Of Properties Has Something To Offer Every Investor. Partner With Us For A Brighter And More Prosperous Future In Property Investment.
Testimonials
Hear From
Our Clients
Posted on Google![]()
Mukesh RaiTrustindex verifies that the original source of the review is Google.
Working with Michael and the Safore team has been such a positive experience for us as first‑time investors. From the very first meeting, Michael and the team made everything easy to understand and gave us the confidence to move forward. Michael kept things clear and well organised, following up every conversation so we always knew exactly what was happening. What really stood out was how supportive and genuine Michael and the team were throughout the journey. They stayed in touch, kept everything running smoothly, and always kept our goals and situation in focus. The whole process felt simple, well managed, and stress-free, and we are glad we chose to take this step with them. We would highly recommend Michael and the team to anyone looking for the right guidance and support in their property journey. Thanks Michael and Jayden — really appreciate everything, you have been amazing! Regards, Mukesh & AnjuPosted on Google![]()
JeannieTrustindex verifies that the original source of the review is Google.
Michael and his team have gone above and beyond for us. From guidance on our SMSF investment strategy to support throughout the purchase process, and even recommending an excellent mortgage broker and real estate agent, their service has been exceptional. Michael has proactively stayed in touch at every stage, following up on details even when it wasn’t his responsibility. His commitment and care have made the entire experience smooth and stress‑free. I couldn’t recommend Michael and the Safore Group highly enough. We will definitely continue working with them throughout our investment journey and into retirement.Posted on Google![]()
Lina HaddadTrustindex verifies that the original source of the review is Google.
Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Google![]()
Kemel naeduTrustindex verifies that the original source of the review is Google.
From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on Google![]()
Sergio RussoTrustindex verifies that the original source of the review is Google.
Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Google![]()
Sachin BhardwajTrustindex verifies that the original source of the review is Google.
I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.
FAQ
All You Need To Know
What types of properties do you offer for investment?
How do I finance my property investment?
How do you select investment properties?
What is the minimum investment required to get started?
Is investing in my superannuation fund a good plan to add to my wealth?
What is an SMSF?
Download Brochure
Testimonials
Hear From
Our Clients
Posted on Google![]()
Mukesh RaiTrustindex verifies that the original source of the review is Google.
Working with Michael and the Safore team has been such a positive experience for us as first‑time investors. From the very first meeting, Michael and the team made everything easy to understand and gave us the confidence to move forward. Michael kept things clear and well organised, following up every conversation so we always knew exactly what was happening. What really stood out was how supportive and genuine Michael and the team were throughout the journey. They stayed in touch, kept everything running smoothly, and always kept our goals and situation in focus. The whole process felt simple, well managed, and stress-free, and we are glad we chose to take this step with them. We would highly recommend Michael and the team to anyone looking for the right guidance and support in their property journey. Thanks Michael and Jayden — really appreciate everything, you have been amazing! Regards, Mukesh & AnjuPosted on Google![]()
JeannieTrustindex verifies that the original source of the review is Google.
Michael and his team have gone above and beyond for us. From guidance on our SMSF investment strategy to support throughout the purchase process, and even recommending an excellent mortgage broker and real estate agent, their service has been exceptional. Michael has proactively stayed in touch at every stage, following up on details even when it wasn’t his responsibility. His commitment and care have made the entire experience smooth and stress‑free. I couldn’t recommend Michael and the Safore Group highly enough. We will definitely continue working with them throughout our investment journey and into retirement.Posted on Google![]()
Lina HaddadTrustindex verifies that the original source of the review is Google.
Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Google![]()
Kemel naeduTrustindex verifies that the original source of the review is Google.
From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on Google![]()
Sergio RussoTrustindex verifies that the original source of the review is Google.
Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Google![]()
Sachin BhardwajTrustindex verifies that the original source of the review is Google.
I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.