Strategy-First Property Investment Advice
Strategy First.
Property Second.
We start with your goals, position, and future plans, then shape a property strategy designed to support long-term wealth.
Guided by Experience.
Grounded in Research.
Every step is informed by industry experience, market research, and a clear focus on decisions that stand up over time.
Clarity Today.
Confidence Tomorrow.
We give you structure from the start, so each decision feels purposeful, aligned, and connected to your goals.
Strategy Before Property. Always.
Property investment is strongest when every decision starts with a clear understanding of your goals, your financial position, your timeframes, and the life you are building toward.
Before we talk about specific properties, we take the time to understand what matters, what is realistic, and what needs to be protected. This creates a stronger foundation for every decision that follows.
Once the strategy is in place, we move with discipline. We identify, assess, negotiate, and secure property opportunities that align with your plan, your risk position, and your long-term wealth objectives.
Why Investors Choose SAFORE
Property decisions can feel significant, especially when there are competing opinions, changing markets, and a lot of information to sort through. Our role is to help you cut through that noise and make decisions that suit your position, your goals, and your life.
There is no pressure to buy, no rush to act, and no push toward a property that does not fit. You have space to ask questions, understand the reasoning, and move at a pace that feels right for you.
Over time, this approach builds more than a portfolio. It builds confidence in your decisions, stronger control over your investment journey, and a clear link between the property you buy and the future you want to create.
clients supported
years experience
What This Means for You
Personalised to You
A strategy shaped around your goals, lifestyle, and family context, so each decision supports the future you want to build.
Support for Busy Lives
Designed for investors with limited time or headspace. We manage the process end-to-end, keeping everything clear, organised, and easy to move through.
Decisions You Can Trust
Every step is guided by experience, research, and data, so you understand what you are doing, why it matters, and how it fits within your property journey.
Who We Work With
Meet Our Founder
Strategic Property Investment Adviser
Michael Safar is the founder of SAFORE, with over 16 years of experience across property, financial planning, SMSF strategy, and lending. His background gives clients more than property advice. It helps bring the numbers, strategy, and long-term plan together so each decision is easier to understand and better aligned with the life they are building.
Since 2009, Michael has helped Australians make sense of complex property scenarios and turn them into clear, practical steps. As a Qualified Property Investment Adviser, he leads with integrity, care, and a strong focus on what each client is trying to achieve in life, not just what they are trying to buy.
His approach is personal, considered, and strategy-led. He listens first, understands the numbers, and shapes advice around the person behind the plan. Every recommendation is guided by experience, supported by research, and focused on helping clients make property decisions they can understand, trust, and hold over the long term.
Our Commitment
Finding The Right
Property For You
Our Commitment Is To Provide You With Carefully Selected, High-Quality, Blue-Chip Investment Options. Our Experienced Property Consultants Will Complete The Research And Guide You Through The Process Of Buying Real Estate. We Will Help You Choose An Investment Opportunity And Build A Property Portfolio That Aligns With Your Financial Objectives To Build Wealth Through Property. Whether You’re Looking For Long-Term Capital Growth Or Immediate Rental Income, Our Portfolio Of Properties Has Something To Offer Every Investor. Partner With Us For A Brighter And More Prosperous Future In Property Investment.
Testimonials
Hear From
Our Customers
Posted on Google JeannieTrustindex verifies that the original source of the review is Google. Michael and his team have gone above and beyond for us. From guidance on our SMSF investment strategy to support throughout the purchase process, and even recommending an excellent mortgage broker and real estate agent, their service has been exceptional. Michael has proactively stayed in touch at every stage, following up on details even when it wasn’t his responsibility. His commitment and care have made the entire experience smooth and stress‑free. I couldn’t recommend Michael and the Safore Group highly enough. We will definitely continue working with them throughout our investment journey and into retirement.Posted on Google Lina HaddadTrustindex verifies that the original source of the review is Google. Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Google Kemel naeduTrustindex verifies that the original source of the review is Google. From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on Google Sergio RussoTrustindex verifies that the original source of the review is Google. Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Google Sachin BhardwajTrustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.Posted on Google Adriana LoretoTrustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend!
FAQ
All You Need To Know
What types of properties do you offer for investment?
How do I finance my property investment?
How do you select investment properties?
What is the minimum investment required to get started?
Is investing in my superannuation fund a good plan to add to my wealth?
What is an SMSF?
Download Brochure
Testimonials
Hear From
Our Customers
Posted on Google JeannieTrustindex verifies that the original source of the review is Google. Michael and his team have gone above and beyond for us. From guidance on our SMSF investment strategy to support throughout the purchase process, and even recommending an excellent mortgage broker and real estate agent, their service has been exceptional. Michael has proactively stayed in touch at every stage, following up on details even when it wasn’t his responsibility. His commitment and care have made the entire experience smooth and stress‑free. I couldn’t recommend Michael and the Safore Group highly enough. We will definitely continue working with them throughout our investment journey and into retirement.Posted on Google Lina HaddadTrustindex verifies that the original source of the review is Google. Michael and the Safore team are very experienced and professional at what they do. They never let us down and always were there to offer help, every step of the way. We are very happy to have made this step forward with the Safore team. They offered nothing but outstanding service and they genuinely cared for us. We would highly recommend Michael and the team to anyone who is serious about setting up their future. Thanks heaps Michael, you are amazing! Wissam & LinaPosted on Google Kemel naeduTrustindex verifies that the original source of the review is Google. From our very first discovery call, Michael and Vivian impressed us with their warm yet professional approach. As first-time investors, Michael explained the property investment journey in simple terms, personally visited the property and sellers, and prepared tailored data to give us clear options. His guidance felt like talking to a trusted friend while keeping us in control. I appreciated how every conversation was followed by an email summarizing what was discussed, what was done, and what would happen next, with documents attached, making record keeping effortless. Michael also went beyond the transaction, even educating my daughter, who had just started her career, about building wealth. He frequently checks in with reassuring calls and data updates, reminding us we made the right decision. His approach is about finding happiness in small steps, doing things right, and strategically reaching goals—always tailored to affordability, with a focus on holistic and long-term gain. Working with Michael and Vivian has been seamless, supportive, and truly empowering. I highly recommend their service.Posted on Google Sergio RussoTrustindex verifies that the original source of the review is Google. Michael and the team at Safore group made the entire process with purchasing my first home seamless. From the initial consult to the process throughout, he and his team have been great. Looking forward to the finished product.Posted on Google Sachin BhardwajTrustindex verifies that the original source of the review is Google. I highly recommend Michael as a property investment specialist. His expertise, professionalism, and commitment to client success set him apart in the industry. From our first consultation to securing the right property, Michael provided my wife and me with clear guidance, ensuring that every step of the purchase process was seamless and stress-free.’ His deep knowledge of the market, ability to identify high-quality opportunities, and dedication to finding tailored solutions made him an invaluable resource for us as we navigated our property investment journey. Beyond his technical expertise, Michael’s communication skills and integrity created a trustworthy and reassuring experience, giving us complete confidence in our decisions. Whether you’re a first-time investor or expanding your portfolio, Michael is the go-to expert for strategic property investment. We highly recommend his services to anyone seeking a knowledgeable and client-focused property professional.Posted on Google Adriana LoretoTrustindex verifies that the original source of the review is Google. Excellent service!!! Since day 1 Michael and Vivian were incredibly professional, taking the time to explain all the steps and providing advice and guidance. We were impressed with the quality of information provided in our meetings and in writing. Clear, easy to read and understand. Michael's friendly manner made it very easy for us to feel comfortable to ask questions. The overall process has been extremely smooth which we highly appreciated. It felt like talking to a very good friend that had our best interests at heart. I would recommend Safore Group to everyone, not only a trusted advisor but what feels like a good family friend!